Pay per click PPC advertising

Pay per click (PPC advertising) is a digital marketing strategy where advertisers pay a fee eachtime  their add is clicked. It is another way to buy visits to your website than attempting to earn those visits organically. Pay per click advertising is done for More sales, more traffic, new customers, better branding and ideally at the lowest possible cost: the expectations placed on paid online advertising are high. 

In PPC advertising, platforms like Google Ads allow advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword related to their business. It’s a powerful tool for driving targeted traffic to websites and generating leads and sales.

To excel in PPC advertising, Our paid advertising professionals at Ziks marketing with many years of experience and expertise conduct thorough keyword research, create compelling ad copy, optimize landing pages, and constantly monitor and adjust campaigns based on performance data. It’s a dynamic and data-driven field that requires continuous optimization to achieve the best results for your advertising budget.

We will advise and support you during all steps to success: from strategy development and implementation to analysis and optimisation.



PPC pay per click advertising

We can help you find the right channel for your online advertising

Ziks Marketing is much more than a Google Ads agency – we place your ads exactly where your target group is ready and waiting for your advertising message. This includes:

Search Engine Marketing

You want to win new customers via search engines like Google? Then we are the partner at your side. Our certified SEM experts are only satisfied when you are!


Ecommerce PPC Services

For many users, the Ecommerce is the starting point for online shopping. So, you too should be represented here to reach your customers directly at the start of the customer journey. We make you visible on the online marketplace!

We specialize in managing  Ecommerce pay-per-click (PPC) campaigns on platforms like Google Ads, Microsoft Advertising, and social media platforms like Facebook and Instagram.

  • We achieve great results by identifying high-converting keywords relative to your products. 
  • Monitoring and optimizing PPC campaigns to improve performance. 
  • Ensuring landing page of Ecommerce website is optimized for conversions.
  • Remarketing the users who have previously visited your site but did not make a purchase
  • Analyzing data to measure the success of campaigns and make data-driven decisions

Set up Google Shopping Ads

Besides Amazon Ads, Google Shopping Ads are an important advertising platform for your products as conversion and sales drivers. When it comes to conversion figures, shopping campaigns are usually far superior to ads in the search. 

Google Shopping Ads are a great way to promote your ecommerce products directly on Google. To set them up, you’ll need to utilize two Google platforms: Google Merchant Center and Google Ads.

Our PPC professionals support you with positioning in Google Shopping and make you visible in the digital shop window.


Google Search Ads

Get to the top of Google without paying too much for this! For ads to appear in Google search results, the interaction of ad and page quality and the right bid is crucial. We know what is important for all three factors – and use this knowledge for your success. 

We achieve great results by adding relevancy to your Google search Ad. Google considers ad relevance when assigning a Quality Score to your ads and keywords. A high Quality Score indicates a positive user experience, meaning your ad closely aligns with the searcher’s intent and landing page content.

  • Relevant ads are more likely to resonate with searchers, leading to a higher Click-Through Rate (CTR).
  • A higher CTR tells Google your ad is performing well and attracting the right audience.
  • This can lead to a lower Keyword CPC in the long run as Google sees your ad as valuable for users.

Pay per click Display Ads

Pay-per-click (PPC) display ads are a type of PPC advertising where you only pay when someone clicks on your visual ad displayed on websites or apps. Unlike search ads that appear on search engine results pages (SERPs), display ads are banner ads, image ads, or video ads that are placed on various websites across the internet.
Display ads are a great way to increase brand awareness and reach a wider audience who might not be aware of your business.
 Display ads can be visually appealing and can capture user attention more effectively than text-based search ads.

For actual success it is important to place the right display at the right time and in the right place. With our experienced experts , we can help you achieve it!


With remarketing you will be remembered! We target your ads specifically at customers who left your online shop without shopping so you will not be forgotten. With targeted optimisation and clever ad placement, you can win back many of the customers who have left – and that pays off!

Wecapture website visitors from your search engine ads who didn’t convert. Track them with social media platform pixels, then create targeted social media ads reminding them of your brand and enticing them to convert. This boosts sales and brand awareness.

PPC audit

Would you like to know if your Google Ads (former AdWords) or other PPC campaigns have more potential? Ziks Marketing will find out for you and reveal hidden potential for you in a detailed PPC audit by conducting a PPC audit, you can uncover hidden issues that might be hindering your campaign performance. This could include anything from irrelevant keywords to poorly written ad copy or inefficient landing pages. With the resulting recommendations for actions, you are then fully on course for success.


Search Engine Marketing consulting

Whether lead generation, brand awareness or sales are among the goals of your Paid Advertising activities, Ziks Marketing SEM consulting provides you with the tools to achieve your goals. We don’t just do pay-per-click (PPC) ads! Our search engine marketing (SEM) consulting helps businesses conquer search engines. We optimize websites for organic traffic, manage PPC campaigns, and keep you ahead of the curve. Let us turn website visitors into paying customers.

How we work as your Paid Advertising agency

With paid online advertising it is important to always act with the customer journey of your users in mind. We can be your one-stop shop for managing your paid advertising across various platforms. Here’s how we can partner with you:

  1. Goal Setting & Strategy: We’ll work with you to understand your advertising goals (brand awareness, website traffic, sales) and develop a data-driven strategy to achieve them.

  2. Campaign Management: We’ll handle the nitty-gritty of setting up and managing your campaigns on platforms like Google Ads, Microsoft Ads, and social media platforms.

  3. Keyword Research & Targeting: We’ll identify the right keywords to target and ensure your ads reach the most relevant audience for your business.

  4. Compelling Ad Creation: We’ll craft high-performing ad copy that grabs attention and entices users to click.

  5. Landing Page Optimization: We’ll make sure your landing pages provide a seamless user experience and convert clicks into leads or sales.

  6. Performance Tracking & Optimization: We’ll constantly monitor your campaigns, analyze results, and make adjustments to maximize your return on investment (ROI).

Step by step to an effective Paid advertising campaign


Target definition & initial meeting

More traffic? More leads? More turnover? We align your advertising campaigns individually with your business objectives. We will define these together with you in an initial meeting, so that we know exactly what is important to you.


Analysis & Planning

In the next step, we develop the optimal PPC strategy for you to achieve the defined goals. For this purpose we analyse your existing pay-per-click accounts at Google, Bing & Co. or select the appropriate channels for your ad placement.


Implementation & Monitoring

During implementation, our PPC experts use all their know-how and many years of experience to achieve (and preferably exceed) your goals. Measures include the creation of ad accounts, keyword research, the creation of campaigns and advertisements, as well as ongoing optimisation, such as bid and budget management, ad tests, traffic analyses, and much more. Our goal is the strategic development of your accounts in order to continuously improve performance. To help you track the success of your online advertising, you will receive transparent reports and dashboards with the most important developments and KPIs of your PPC accounts